New jointly branded Frisco ad campaign rolls out across DFW

The partnership between UT Southwestern and Texas Health Resources has literally been building for several years – and it’s now close to being set in brick and mortar.

Starting this week, the community will begin to see and hear television ads and radio spots featuring the new UT Southwestern Medical Center at Frisco and Texas Health Hospital Frisco – all part of a jointly branded, multichannel "Coming Soon" campaign. The initiative is designed to build awareness of the innovative UTSW-Texas Health collaboration and the benefits that come with it.

We wanted to give you a sneak peek of some of the creative. The television spots are live now; other items will launch in October.