Barb Bennett

Barb Bennett is the Director of Pediatric Communications and Marketing. She serves as a key adviser and representative of the Department of Pediatrics, UTSW Pediatric Group, and member of the Department of Communications, Marketing and Public Affairs.

Barb oversees the development and execution of comprehensive communication and marketing strategies that highlight UTSW pediatric success stories and our many advances in innovative clinical programs, research breakthroughs, and education. Her leadership encompasses broader pediatric initiatives including helping to synergize the UTSW and Children's Health brands as we advance our position in national pediatric care discussions and build a new $5 billion joint pediatric campus to meet the growing care needs of children and families in North Texas for generations to come.

Barb is an Emmy Award-winning former TV producer and longtime marketing professional. She joined UTSW from Medical City Healthcare, where she served most recently as a Director of Communications and Community Engagement. Previously, she was the Director of Community and Public Relations. Prior to that, she excelled as a Communications Manager at the American Heart Association where she held multiple roles in internal and external communications during her eight years on the Corporate & Marketing Communications team.